Winning Edge Pyschological Services, LLC


Joseph Lenac

Winning Edge Sports Psychology was founded by licensed psychologist Joe Lenac in Saint Louis, MO. Joe has been active in competitive sport throughout his life, and his love of sports and psychology evolved into the sports psychology practice of Winning Edge. Joe recognized the role that mental skills play in athletic success. He believes and teaches athletes that the single most important factor to consistent successful performance is mental training. Joe recognizes that athletes want to win, but winning is not an effective goal. “Winning” at Winning Edge is developing yourself to your full potential. By focusing upon personal goals and personal growth, our athletes succeed at every level of life and sport.

As owner of Winning Edge, Joe brings his passion for sports and psychology along with nineteen years of professional experience to work with athletes, teams, coaches, and families. Our clients range from developing amateurs, to select juniors, to weekend warriors, to collegiate, to world class and professional. Joe’s experience includes working with the NFL St. Louis Ram’s as consulting team psychologist. His work with the St. Louis Ram’s involves teaching sport psychology skills to veteran and rookie team members as well as working with injured players. Winning Edge partners with athletes to strengthen confidence, achieve balance, and improve performance. Understanding the needs of the developing athlete is critical in today’s competitive sport culture where athletes are specializing at earlier ages. We recognize the sacrifices, long hours and hard work that competitive athletes endure. Winning Edge also partners with the athlete’s family to improve communication, understand competitive needs, teach the skills of positive psychology, providing the foundation for our athletes to excel. Our expertise includes career transition when an athlete has decided to leave competitive sport due to injury, age, finances, and retirement.

Joe’s training includes a unique blend of his education and training as a clinical psychologist with equal education and training in sport psychology. His skills focus on the total person who happens to be a competitive athlete. Joe is a Past President of the St. Louis Psychological Association, and a past liaison to the Missouri Psychological Association. He is a member of the Association for the Advancement of Sport Psychology, as well as a member of Division 47 (Sport Psychology) of the American Psychological Association. Joe is an adjunct professor at Logan University (in Saint Louis, MO) where he teaches Psychology of the Athlete. He ran collegiate division one cross country and played collegiate rugby at Saint. Louis University. Joe continues to be a life time runner, tennis player, golfer, and snow skier. Joe holds a 2nd degree black belt in the martial art of Tae Kwon Do.

Winning Edge Sports Psychology’s main office is in St. Louis, MO, with satellite offices in the Vail Valley (Edwards), CO and Naples, FL.

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